The certainty of consuming well
"The fashion industry has been derailed since the Last 20 years , the society of overconsumption is not inevitable and is not the only way forward.
We're opening a new one!
A way where when buying a garment we are sure the people who produced it are well paid , than the environmental impact is minimal l and above all, that the quality of fabrics and finishes are in the same rank as the largest luxury houses.
All this at an unbeatable price! "
RULE n ° 1. Produce a beautiful garment, highlighting the person who wears it.
RULE # 2. Design a luxury quality product, paying particular attention to the finishes and fabrics used.
RULE # 3. Set a fair price to properly remunerate the people who produce our parts.
RULE # 4. Make Made in France accessible by guaranteeing a reasonable price for the consumer.
RULE # 5. Define a fixed price throughout the year to fight against drifts in sales (false price reduction, over-consumption, number of collections, etc.).
RULE # 6. Minimize the impact of the production of a part, by using environmentally and humanly responsible materials and production processes.
RULE n ° 7. No polyester - POINT - not even recycled as it destroys our oceans with every wash and makes you sweat.
RULE # 8. Adopt zero waste continence in our production and logistics processes, by reusing our production scraps and by using new technologies.
RULE n ° 9. Making our parts in France to preserve our know-how, create jobs locally and reduce our environmental impact.
RULE # 10. Weaving our fabrics in Europe with recognized know-how such as France, Switzerland or Italy.